Meet Geotoko

Oct 12, 2011: HootSuite Acquires Location-Based Marketing Tool Geotoko! Read More Here.

Geotoko is a location-based marketing and analytics software platform for businesses and brands to run real-time location-based marketing campaigns.

Businesses can create engaging mobile promotions (check-in deals, flash-mob deals, instant win games, loyalty programs etc) across multiple venues on existing location-based apps (Foursquare, Gowalla, Facebook Places) or integrate with their own mobile apps using the Geotoko API.

Geotoko then aggregates in-depth, real-time data across all the geo-social networks to deliver meaningful metrics, actionable insights and present a comprehensive view of real-world consumer behavior.

Intuitive and affordable, Geotoko is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or agency.

Geotoko was a Techcrunch Disrupt finalist in NYC in May 2010.

The Geotoko Team

Adarsh Pallian

Adarsh Pallian is the Co-founder and CEO of Geotoko. With over 10 years of experience as a software designer and UXP expert, Adarsh is passionate about building beautiful web and mobile applications that are attractive, thoughtful and enjoyable to use. Prior to founding Geotoko, Adarsh co-founded (acquired by Stocktwits in 2009) and was the founder of Pallian Creative, a leading Vancouver based interactive agency specializing in highly-usable financial web and mobile applications.

Adarsh speaks at numerous conferences and has been quoted on Entrepreneur Magazine, The Huffington Post, The Financial Post, Fast Company, Techcrunch, Mashable and recently on Canadian national TV CBC.

Follow Adarsh on twitter @pallian

Rasheed Akhtar

Rasheed Akhtar is the Co-founder and CTO of Geotoko. Rasheed is an experienced software architect with over 10 years of experience developing applications across various industry verticals. His agency background has allowed him to work on delivering and executing promotional marketing campaigns for many of the world's top Fortune500 companies including American Express, PepsiCo, AOL, Microsoft, Kimberley Clark, LG, Del Monte, Village Roadshow, and Home Depot.

Rasheed is passionate about building mobile applications (iPhone, Android) and data visualization/analytics (reporting, charting, graphing KPIs and other metrics).

Follow Rasheed on twitter @rakhtar

Troy Townsend, VP Sales

Troy Townsend has 10 years of extensive knowledge and experience in advertising and promotions industries across 3 continents and joins the Geotoko team as VP of Sales.

Troy began his career working in the promotions industry in his native Australia. He moved to London, UK where he worked with leading advertising agencies in client service for top-flight international clients. Troy then set his sights on the North American market where he honed his technological and client service skills to launch large-scale interactive promotions for multi-million dollar accounts including The Home Depot, AOL, Nestle, Pepsi and SUBWAY Restaurants.

Follow Troy on twitter @troytownsend1