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Most law firm sites fail for boring reasons. The practice areas are buried, the phone number is hard to tap on mobile, and the “About” page reads like a résumé instead of a trust signal. Igual Law Firm WordPress Theme is built around those fundamentals, so you can ship a credible firm site without inventing a structure from scratch.
I have used Igual on a live build where the client kept changing service names and attorney bios weekly. The theme held up best when we treated it as a content system, not a “design.” If you approach it that way, Igual becomes a fast path to a clean practice-area hierarchy, attorney profiles, and conversion-focused contact flows.
Igual is most useful when you want a law-focused layout language: practice areas that read clearly, attorney pages that feel consistent, and a homepage that can support credibility elements like case types, badges, and locations.
It does not write your messaging for you. You still need to decide your positioning, your jurisdiction disclaimers, and how you want to handle sensitive content like case results. Igual gives you the scaffolding so those decisions can be implemented without fighting the theme.
On a blank theme, you usually end up hand-assembling the same components: services grid, attorney cards, testimonial blocks, and a footer that repeats office hours and contact details. Igual ships with those patterns already styled, so your time goes into content and IA instead of CSS cleanup.
In practice, the biggest time saver is consistency. When multiple people edit pages, Igual’s design system keeps typography, spacing, and button hierarchy from drifting. That matters for firms because the site often gets updated by assistants or marketing staff who are not designers.
Igual works best when you lean into a clear site tree. I typically set up top-level practice area pages, then child pages for specific matters. For example, “Family Law” as a parent, then “Divorce,” “Custody,” and “Support” as children.
That structure reduces duplicate intent. You avoid publishing five pages that all target “divorce lawyer” with slightly different headings. Instead, you create one authoritative hub page and supporting subpages that answer narrower questions. Google can crawl and understand the hierarchy more easily, and users do not bounce because every page feels like the same pitch.
If you are using Igual’s templates for practice areas, keep each page anchored to one primary intent. A common mistake I see is stuffing “practice areas” pages with long FAQ content that actually belongs on separate informational posts. Igual is flexible, but your indexing outcomes depend on intent separation.
On one build, we imported demo content and then replaced it page by page. The fastest path was to keep the layout blocks but rewrite every label, URL slug, and internal link early. If you wait, you end up redoing menus and breadcrumbs after Google has already discovered the wrong URLs.
Another friction point is attorney profiles. Teams often add bios as regular pages, then later realize they want a consistent “Attorney” layout with structured sections. With Igual, commit to a single pattern early. We standardized sections like “Admissions,” “Education,” and “Representative Matters,” then reused the same order on every profile. That consistency improves user trust and makes the site easier to maintain.
A generic business theme can work, but you usually spend your first week making it feel less like a startup template. Igual starts closer to what legal clients expect: restrained typography, clear navigation, and layouts that prioritize credibility over novelty.
If you are comparing options, the practical question is how much time you want to spend designing “law firm defaults.” With Igual, you can focus on content quality, local SEO pages, and conversion tracking. With a generic theme, you can still get there, but you will likely rebuild many of the same sections anyway.
Igual is not a magic performance solution. If you load every animation, slider, and font option, you can still end up with a heavy homepage. We kept it lean by limiting above-the-fold elements to a single hero, one trust section, and a clear call-to-action. That improved Core Web Vitals without changing the theme.
Also, Igual’s legal styling can be a constraint if you want a bold, editorial brand. You can customize it, but the theme’s strength is conservative clarity. If your brand identity is intentionally unconventional, you may spend more time overriding defaults than you expect.
Update WordPress core and ensure PHP and memory limits are reasonable for a modern theme. I have seen installs fail silently when memory is too low, especially during demo imports.
Keep the original ZIP intact. If you extract and re-zip folders incorrectly, WordPress may reject the upload or install a partial structure. If you are searching for “Igual Law Firm WordPress Theme download,” make sure you are getting the full theme package and not only documentation files.
Go to Appearance > Themes > Add New > Upload Theme, then upload the ZIP and activate it. If the upload limit blocks you, use SFTP and place the theme folder in /wp-content/themes/, then activate from the dashboard.
Many law themes rely on a page builder and a few utility plugins. Install only what the theme requires to render templates correctly. Extra plugin bundles can create redundant features and slow down the admin.
If you import a demo, do it on a staging site first. Demo imports can overwrite menus, homepage settings, and widgets. I usually import once, confirm layouts, then immediately remove demo posts and media so the media library does not become a mess.
Set permalinks, create your main practice area pages, and finalize slugs early. This is where many firms accidentally create duplicate URLs later. Once your structure is stable, submit the sitemap and let Google crawl a clean hierarchy.
Yes, but plan your location pages as a structured set. Create one page per office with unique staff, directions, parking notes, and local phone numbers. Avoid cloning the same paragraph across every location page, because that usually turns into duplicate-intent pages that do not rank.
You can. If you already have content, starting clean is often better. Demo imports are helpful for layout discovery, but they can slow you down when you have to delete placeholder pages and fix menus.
Publishing multiple practice pages that target the same query with minor wording changes. Igual makes it easy to create many pages quickly, so the risk is content bloat. Build one strong hub page per practice area and use supporting pages for specific subtopics.
It can, as long as you standardize your template. Keep bios structured and consistent. Add details that support E-E-A-T, such as bar admissions, years of practice, speaking engagements, and publications where appropriate.
Be selective with homepage sections, compress images, and avoid stacking multiple sliders or background videos. In my experience, Igual performs best when you keep the first screen simple and push secondary content below the fold.
Yes, if you separate informational content from service pages. Use Igual’s structured pages for practice areas and attorneys, then publish articles that answer specific questions. That separation helps indexing and avoids stuffing service pages with blog-style content.
Test mobile tap targets for phone numbers, contact forms, and sticky headers. Also check that your menu does not overflow on smaller screens. These are small UX issues that can quietly hurt conversions on legal sites.
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